Do you know WordPress really well? You may think so, but be sure to check out the following tips and tricks that are included with every basic installation. And you can try them now.
Fill in the descriptions of the labels and sections
Google usually finds those pages that are regularly updated first. If he notices a change in them, he considers them active and therefore attractive to the reader. If you publish an article, you include it in the section and label it (these are not mandatory, but you should definitely use them). Each section and each label has its own address and page. You cannot edit this page, it is just a list of articles.
However: at the beginning of it is a description of this page. And you can edit it – it’s a description of a section or label. At first glance, a very marginal and unusable thing can actually be important, because it can easily happen that Google likes the News section of your website (if you regularly insert new articles into it). So give it a valuable description, such as the entire business address, including phones – you can use simple HTML tags.
Don’t be afraid to edit articles, you have older versions
Each article is saved in the browser, even when you are not online. Once connected, the offline version is automatically transferred to the server in WordPress and saved. When saved, the previous version is archived and remains available. You can view the timeline of each version, the differences between them, and return to the selected version. All this via the Older version item that appears next to the Publish / Update button.
This can be reduced
Note: Your WordPress administrator may limit the storage of older versions to a certain number (for example, three) or disable them altogether.
Use keyboard shortcuts in the editor
The editor is undergoing changes and will be replaced by a new editor named Gutenberg. But before that happens, you can still use keyboard shortcuts in the current editor.
One shortcut, Ctrl-k, is used to insert a link. You can select the text with the Shift-left or right arrow, then press Ctrl-k and a window for inserting a link will appear. Start typing the word that is part of the title of the article you want to link to. Gradually, this whisperer displays a list of articles that match the written expression. The first link in the list is usually the best. Press Enter and the link will be inserted into the text in the editor. When you practice, you have a link created in three or four seconds. And that counts.
Other keyboard shortcuts are valid in many programs, but do you really use them to be more efficient? Or do you fumble while typing on the mouse? So: Ctrl-c and Ctrl-v, don’t forget Ctrl-x (delete contents to clipboard), Ctrl-z to undo the last action. Then Ctrl-b for bold and Ctrl-i for italics. There is a help button in the editor, so read the complete list.
Even faster typing in the editor
The editor also supports Markdown syntax, these are simple commands that you write directly in the text, whose task is to create a text structure. For example, ## is the designation of the second level of headings. When you press Enter, the original entry changes to the title. Similarly, * or – at the beginning of a line is a mark for a list item or one followed by a period or parenthesis for a numbered list item. So don’t worry, it will speed up your writing.
Embed YouTube videos in articles
You don’t need a plugin for a long time, just insert the address and the video editor will load and display the player. This applies not only to YouTube, but also to Vimeo or a presentation from SlideShare and many other services. Including WordPress – a link to an article in another WordPress displays a preview of the article.
Setting information on the page
Almost every page in the WordPress administration can be modified a bit – you can specify what to display on it and what to hide. Use the “tab” in the upper right called Setting the displayed information. You can hide information blocks on the bulletin board, which slow down loading (eg news from WordPress) or take up space.
You can hide individual columns on other listings, especially those that are made up of a measure or a special plugin. Often there are so many that they don’t even fit on the screen, so choosing them is necessary.
In addition to selecting the columns that make up the width of the content, you can also set the page length, the number of items. Sometimes it’s better – for repeated bulk edits – to set up to 100 items per page to make the job go faster. At the same time, you may encounter a limit set on the server because the address at which these values are transmitted in the case of bulk edits will be too long to process. In this case, reduce the number of items to, for example, 60, 80.
Describe the pictures
Image description is not a useless thing, but a necessity
Image description is not a useless thing, but a necessity
It is such a trivial thing, and on every site you can find shortcomings in this regard or even ignore it. In short – at least two captions need to be filled in for the image:
- Caption: Appears as a visible caption below the image on the resulting page,
- Alternate text: Appears when the image file cannot be loaded.
These are two absolutely key texts, but many alternative sites, in particular, are very popular, although they are quite important for Google’s algorithms and play a significant role. Ideally, the two texts should be different, but if they are the same, it doesn’t matter. An alternative description should describe what is in the image so that it is clear even without the image itself, but the world is not ideal.
This rule also applies to technical images, such as icons, logos and similar graphic elements. Each of them should have an alternative text label.
You can add a name in the media library, which is used within WordPress to find the image and for easier orientation. Then a longer Description, which templates can display in various places, such as the attachment page. It’s also important that the image file is named according to its content, which is also taken into account by Google.