How to make a company visible during a crisis using SEO?

SEO or search engine optimization is one of the ways to make your business visible, and in times of crisis it is doubly true. This month there is an emergency, curfew and everyone is literally sitting at home and the only way to get information or make purchases is mainly on the internet. This condition can take months. So why not reach out to these people, for whatever reason, on the Internet? Maybe you are cleaning the facades, you have a construction company or an eshop with toys, but you probably have one thing in common – who wouldn’t want more orders for an eshop or interest in the service?

How can SEO help me?

When someone searches the search engine for “cleaning, construction company or children’s kit”, then what will appear in the result? Those websites that are well optimized for search engines (SEO) do not have to pay for any advertising, do not pay for any clicks or banner impressions. Natural search results are a way to make your business or e-shop visible at minimal cost.

So what’s the catch?

Website optimization is not an easy task, but if I simply summarize a number of techniques used by SEO specialists like me, it is primarily a matter of modifying the content and technical pages of the website. The page needs to load quickly, be error-free, have captions filled in correctly, and the content and content will match the ideal keyword ratio for each landing page. Secondly, it is about building backlinks, so you need to ensure that other websites (such as magazines) mention your website in the form of a link (such as publishing PR articles in magazines).

What could be the next hook?

You need to optimize your website for several months to literally “convince” a search engine that your website is better than others and deserves a leading position in searches for the keywords that the website optimizes for. Furthermore, “SEO” is not a savior, it is advisable to combine SEO with other strategic marketing channels such as PPC (here you already pay for each click) or promotion on social networks (it also costs something). Proper mixing of individual channels is not magic, but it is advisable to consult an expert.

What are the benefits of SEO?
  • a well-optimized site has high traffic from the search engines
  • you only target people who are looking for your service, product, or interest in your site’s content
  • you are not being forced on anyone, so there is a high level of engagement of such a visitor on the web
  • suitable for a long-term strategy within the promotion of the company
  • ideal in combination with other types of company promotion and increasing the effectiveness of the entire marketing
  • in times of crisis, you have the opportunity to gain a competitive advantage and stay ahead of the competition

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