Internet research and selection of the right keywords and phrases

In the last article, we explained what these keywords are. We’ve explained why the right definition of keywords is so important to your website, and we’ll explain how to determine your keywords in today’s article. We will explain how to do a survey of the Internet and find out which users are the most sought after and which should not be missing in our arsenal.

As I mentioned earlier, your placement (when a user searches for a phrase) in search results is, in addition to any optimizations you make to your website, also affected by your competitor’s level of website optimization. Therefore, in today’s article, we will also say a little about how to explore the websites of your competitors. We’ll look at their keywords and phrases and how to use that information to your advantage.

What words should not be missing from your list of keywords and phrases

What words should not be missing from your magic list? Here are suggestions you should never forget:

  • the name of your business and your website
  • the names of the products or services you provide
  • words that define your activity within the field (production, construction, modification, design, design…)
  • the name of the problem that your products or services are solving

If you are unsure about your keyword choices, or if you would like any ideas to expand your list, you can draw from several sources. Write down any keywords you think might be right for your website. For example, you can get inspiration for keywords and phrases from the following sources:

  • your existing website
  • professional publications, magazines and press (often just browse the contents of the book in a bookstore)
  • websites of your competitors
  • search boxes on search engine and whisper sites
  • Google analytics tools
  • search box on your website (as a webmaster you should have access to the data)
  • your existing customers


Try to understand the customer

Sit at your computer, open a search engine window, and behave exactly as your potential customer searching for your product would behave. Enter the terms he would enter into the search box and see what search results the search engine offers you. Also take a look at the phrases that the whisper offers to you as you type each letter. Many people in this activity influence the so-called herd instinct – “If so many people have entered this, I will try it too, maybe I will find what I am looking for…”.  In addition, the user does not have to write this whole phrase, just by clicking on the text offered by the search engine.


Research Google search terms

A very simple and useful way to find suitable keywords is to use the tools offered by our most popular search engines Google . These statistics are very important.

Just enter “Google keyword tool” into Google search and click on the first link.

Once your tool page has loaded, you can test your keywords. Simply enter your keywords or phrases in the “Word or phrase” field (one query per line). If you want to perform an Internet-wide analysis, leave the “Web” box blank. Google has a relatively long and often illegible image code in this tool (this is called a captcha – it is used to prevent automated programs from using this tool and loading Google servers). If the captcha code is unreadable, don’t be afraid to reload the page – F5 key.

Google will provide you with a clear table containing your keywords and phrases after entering the code. In addition, it also offers words similar and so-called broad matches. These are very helpful to you, and it’s a good idea to consider including them in your keywords.

The table contains the following columns (from left to right):

  • Key word.
  • Competition – Here, Google tries to give you an easy idea of ​​what
  • competition you’re going to face if you focus on this keyword / phrase, albeit figuratively – meaning low, medium, and high competition.
  • Worldwide search volume per month – The number of times a word / phrase was entered into the search.
  • Local search volume per month – the number of times this word /

Although you can’t bet your life on this data (it’s only an estimate of the average number of searches over the last 12 months), this data can offer you a very interesting look at what users are most searching for in connection with your industry.

Explore your current statistics – where visitors come from

As a website owner, you certainly have a set of tools for tracking and analyzing traffic to your website. A fully sufficient tool is Google Analytics, which is of course free and easy to set up. Just create a Google Account, which you can then use to sign in to Google Docs, Calendar, YouTube, and more. All you have to do is take the part of the code that Google Analytics creates for you and paste it into the source code of your site.

Google Analytics offers a variety of traffic reports, including information about where your visitors came from. In addition, if visitors come to your website through a search engine search, it will show you what term they entered into the search. This information can be worth your weight in gold. Google Analytics is simple enough for everyone to know, so don’t despise the important information it offers.

Your current statistics should also include an extract from the search log on your website (if you have one on your site). From here, you’ll find out what your visitors are looking for when they get to your site. The path to the most searched pages on your website must be made as easy as possible for visitors.

I firmly believe that you already have a perfect overview of what keywords are and most importantly – how to define them correctly. Keywords are the most important choice you make. The whole optimization of your site is based on the choice of these words.

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