What Is An Email Newsletter?

When we talk about an e-mail newsletter, we are talking about a list of e-mail addresses that you collect through your website.

You will place a simple form on your website that allows visitors to subscribe to emails.

You can then send any information to all of these email addresses.

For example, it could be a sequence of informative emails on any issue. Or you can send current offers and promotions, inform about changes and news, communicate and ask for opinions and feedback, and so on.

Or you don’t have to send any regular emails and you can write a one-time message only if you have something really important, offer a new product / service, etc.

But as we have said many times, it is necessary to develop a relationship with potential customers and maintain constant contact. If you write an e-mail once every six months, subscribers may no longer remember you, or they may log out of your database before sending them an e-mail at all. Simply because they will think that receiving your emails does not bring them anything interesting.

Therefore, it is much better to communicate with customers regularly and stay in touch with them.

Even so, don’t forget the basic pillar – e-mails must always be useful for customers. If they don’t, you will lose your customers.

What is an e-mail newsletter good for?

1. Customer database
Collecting email addresses later allows you to communicate with customers. It is not tied to one product or service, but can be used for any notification purposes.

Most subscribers have you in a “white list”, so you don’t have to worry about not reading the e-mail because it will slip into spam.

2. Communication of information in a predetermined order
If you set up an automated system (“autoresponder” in English), you can send information to your customers in the order and sequence you specify.

For example, you can create a series of emails that will be sent to your subscribers at a predetermined time interval.

The great advantage of this automated system is that visitors to your website will always receive the same information. Whether you subscribe to emails today or next year.

3. Involvement
Those who subscribe to your emails are usually really interested in your information. They are loyal readers and very well-targeted customers.

So if you send them an offer for a product, your customers are the best potential customers.

4. Portability
The great thing about the email database is that you can use it for any other business.

For example, if you decide to close your existing business, you can send a message to your entire email list and direct it to your new website.

Why is it necessary to have an e-mail service?

We run e-mail marketing with the help of service providers mainly for the following two reasons:

1. Simplicity
If you would like to send emails to your subscribers manually, you would have a lot of work to do. If you send e-mails with the current offer to only a few of your business partners, then you can do it easily manually and you do not need any service.

If you want to collect e-mail addresses via websites, send e-mails according to different criteria, or send bulk e-mails at different time intervals, you already need to set up an e-mail service.

2. Legal Restrictions
Nowadays, you can’t “just” send a promotional email to someone. He could sue you and most likely win the dispute. That’s why it’s important for your subscribers to sign up voluntarily.

The best solution is the so-called “double opt-in”. Based on the completed form, the customer will receive an e-mail with a confirmation link. Only after the subscriber clicks on the link in the e-mail will their e-mails be sent to him.

Each email must also include a link to unsubscribe from emails.

For more information on how to do legal email marketing, see this article.

As you can see email marketing can be a very effective form of advertising on the internet. In the next part, we will talk about what interests us when choosing a provider for e-mail marketing. Having a service / provider that will take care of your email marketing technically is very important.

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