What is PPC?

Internet advertising is experiencing a huge boom. It grows significantly every year. The advantage is that thanks to it, you can bring a suitable target group to your site, as much as possible. This is exactly the case with PPC advertising, ie advertising where you pay per click. The advertiser gains a lot from this type of advertising, in other words, it’s a lot of music for little money. What does it mean?

You pay for visitors to the site

Advertisers appreciate that in this case, they don’t pay for ad placement, which is often expensive. The number of impressions of the given ad also does not play a role. Payment is only made for visitors brought to the site. The undeniable advantage of this type of advertising is the fact that it is more effective than many other types of advertising. Translated into plain language, it can bring more visitors to your site.

It also has excellent targeting. From the visitors who arrive on your website, many of them will also order something. It’s technically called that an ad has a higher conversion rate. The results are also excellently measurable. You can calculate the return on investment very well. You define very precisely the moment at which the ad still pays off.

Flexibility is important

The flexibility of this advertising is also excellent. It responds very flexibly to various seasonal demands (it can promote seasonal goods), and also presents special offers. A huge advantage is the fast effect it brings. Already 15 minutes after the launch of PPC advertising on the website, you can meet the visitors who brought them there. Even then, they can order something from your range. You can hardly find an ad that has such a quick reach.

What does PPC advertising look like?

Usually, short text ads displayed in search engines are common. PPC also includes remarketing aimed at users who have visited and left the site. For example, it will highlight accessories for goods they have purchased in the past, or offer a current discount. The functions of the individual PPC systems on Google and the List expand every year, the appearance changes and I recommend leaving the management of PPC ads to an expert who makes a living from it.

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6 Comments

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