Why does it make sense to optimize a website?

The year is 2021 and the Internet is literally flooded with millions of websites, and there are anywhere between 12 to 24 million online shops globally, which are focused purely on sales. There are hundreds of thousands of web presentations of companies, personal pages, magazines, blogs and information pages that call for attention.

What does website optimization mean?

What does website optimization mean?
Website optimization is a set of techniques we use to influence the fact that a search engine like Google or Bing evaluates a given website so interestingly that it will be in a better position than others. Imagine you are a massage studio in London and you want people to find you on the internet when they enter “massage London” into a search engine. Based on the query, the search engine immediately displays the results it deems appropriate with respect to its algorithm. So the goal of optimization is to make sure your website appears in a better position than it currently is.

No one will see you on page 3

Recognize for yourself who is looking up to the 3rd page in the search, if there is something interesting. Or even on page 6? This is called an invisible position, so you simply won’t get your visitors. Internet users like to search for something, so they use a search engine and it’s up to you if you want to be in a better position than you are for some of their queries. The goal is, of course, to increase website traffic.

Who deals with website optimization?

Again, you will find a lot of agencies and experts on the Internet. For example, just enter the word “SEO specialist” into a search engine and select one that you find suitable or trustworthy, or you have good references to. References in SEO are among the decisive factors, so if you know of someone in your area who runs an e-shop or has a website that emphasizes marketing, then ask the details of who he works with and what his experience is. Finding a good SEO specialist who has extra free capacity has been a problem for the last two years, especially now in 2021

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